It should come as no great surprise that mobile web browsing is on the up. We're not at like-for-like for web browsing yet (the stats you’ve been hearing about include Internet access through mobile apps), but it’s more important than ever to make sure your website is as mobile friendly as possible.
You can’t design a website in a vacuum. To get it right, you need input from those who are going to visit. The best way is to play around with elements of the website once it’s launched through A/B testing. If you don’t know what A/B testing is, here’s a quick breakdown:
Websites should be so much more than a shop window to display products and services – they need to explain to visitors—through images, text, and media—that your product or service is the one for them. To design a website that performs this function is the ultimate goal. Don’t just think about in terms of blocks of text, media, and images but how these elements will come together and what it’ll look and feel like to a customer visiting for the very first time.
Websites are the single best lead generation tool there is, but you have to optimize their possibilities fully. In this post we discuss how you can easily transform your site so it becomes a guaranteed lead generator and can start converting interested visitors into real business prospects.
Did you know that “90% of information transmitted to the brain is visual?” And that “visuals are processed 60,000X faster in the brain than text?”
With these stats, it’s easy to see why good images on your website are a definite advantage (think improved landing pages and increased conversion rates) and that you should be paying closer attention to how they look.
Ok, so the BuzzFeed-esque headline may be in jest, but the templates released on our Marketplace last year have been a huge success. So much so, the main feedback we received was that you want more. Well, here you go:
Increasing traffic to your website is never easy and sometimes it pays to get a little external help through online advertising. By this we don’t mean those super-annoying, hyper-animated banner ads – think more contextual; links that appear within search results or an advert on a social network.
Search Engine Optimization (SEO) — it’s a topic that business owners often neglect, but building it into your web strategy is incredibly important.
If your website is the destination, SEO is the map that visitors use to get there. Google and other search engines look for certain clues to build their results pages. If you haven’t given them enough clues (Google currently uses over 200 to determine your ranking), then you can’t expect them to locate and map a path for visitors to follow.
You’ve probably already taken the first steps when it comes to social media — made a profile on Twitter, got yourself a LinkedIn page, or got something happening on Facebook. We set these up with good intentions but it’s so easy for them to quickly go stale. Make sure your strategy is all killer and no filler with these five simple rules:
When you make a website, with all its great new content and flawless design *wink* there will inevitably be a flurry of interest from sharing and announcements on social media.
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