A lot of businesses see blogging as something that they’ll ‘get around to’, but never have the time to actually do it. This is mainly because they see it as having little value to their growth strategy. But here’s why you should blog: It drives traffic to your site.
You’ve probably heard at some point that email marketing is dead. It’s usually prominent people on social networks or their followers that say it. Their arguments are usually that email is just seen as junk and that people are more engaged on social media so we should move everything over to that. They’re wrong. Email is far from dead. It's alive and kicking.
Once you’ve got visitors to your site, the next step is getting them to perform some kind of action, whether that’s signing up, downloading something, or telling their friends about you. Think of your visitors as lost sheep who need guidance to get to where they’re going. Your content acts as a sheepdog, corralling them into conversion. Here is our definitive guide on what you need to focus on to get them moving in the right direction.
Topics: Increase Conversions
The very first thing your site visitors see needs to amaze or intrigue them. They make snap judgements based on your homepage and landing pages, so if you have an uninviting lead in they won’t stick around to read the rest.
It should come as no great surprise that mobile web browsing is on the up. We're not at like-for-like for web browsing yet (the stats you’ve been hearing about include Internet access through mobile apps), but it’s more important than ever to make sure your website is as mobile friendly as possible.
You can’t design a website in a vacuum. To get it right, you need input from those who are going to visit. The best way is to play around with elements of the website once it’s launched through A/B testing. If you don’t know what A/B testing is, here’s a quick breakdown:
Websites should be so much more than a shop window to display products and services – they need to explain to visitors—through images, text, and media—that your product or service is the one for them. To design a website that performs this function is the ultimate goal. Don’t just think about in terms of blocks of text, media, and images but how these elements will come together and what it’ll look and feel like to a customer visiting for the very first time.
Websites are the single best lead generation tool there is, but you have to optimize their possibilities fully. In this post we discuss how you can easily transform your site so it becomes a guaranteed lead generator and can start converting interested visitors into real business prospects.
Did you know that “90% of information transmitted to the brain is visual?” And that “visuals are processed 60,000X faster in the brain than text?”
With these stats, it’s easy to see why good images on your website are a definite advantage (think improved landing pages and increased conversion rates) and that you should be paying closer attention to how they look.
Ok, so the BuzzFeed-esque headline may be in jest, but the templates released on our Marketplace last year have been a huge success. So much so, the main feedback we received was that you want more. Well, here you go: