5 ultimate reasons to start blogging

Posted on May 21, 2015

A lot of businesses see blogging as something that they’ll ‘get around to’, but never have the time to actually do it. This is mainly because they see it as having little value to their growth strategy. But here’s why you should blog: It drives traffic to your site.

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Topics: SEO, Marketing, Increase Conversions

A beginner’s guide to successful lead nurturing email campaigns

Posted on May 7, 2015

You’ve probably heard at some point that email marketing is dead. It’s usually prominent people on social networks or their followers that say it. Their arguments are usually that email is just seen as junk and that people are more engaged on social media so we should move everything over to that. They’re wrong. Email is far from dead. It's alive and kicking.

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Topics: Marketing, Growth, Increase Conversions

5 ways to instantly increase conversion rates

Posted on April 30, 2015

Once you’ve got visitors to your site, the next step is getting them to perform some kind of action, whether that’s signing up, downloading something, or telling their friends about you. Think of your visitors as lost sheep who need guidance to get to where they’re going. Your content acts as a sheepdog, corralling them into conversion. Here is our definitive guide on what you need to focus on to get them moving in the right direction. 

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Topics: Increase Conversions

Creating the best headlines: The 12 most valuable tips (that you will ever read)

Posted on April 23, 2015

The very first thing your site visitors see needs to amaze or intrigue them. They make snap judgements based on your homepage and landing pages, so if you have an uninviting lead in they won’t stick around to read the rest. 

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Topics: SEO, Tips, Increase Conversions

Checklist: Designing a responsive website

Posted on April 16, 2015

It should come as no great surprise that mobile web browsing is on the up. We're not at like-for-like for web browsing yet (the stats you’ve been hearing about include Internet access through mobile apps), but it’s more important than ever to make sure your website is as mobile friendly as possible.

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Topics: Increase Website Traffic, SEO, Design, Increase Conversions

15 website features you should be A/B testing

Posted on April 9, 2015

You can’t design a website in a vacuum. To get it right, you need input from those who are going to visit. The best way is to play around with elements of the website once it’s launched through A/B testing. If you don’t know what A/B testing is, here’s a quick breakdown:

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Topics: Design, Increase Conversions

10 examples of stellar web designs

Posted on April 2, 2015

Websites should be so much more than a shop window to display products and services – they need to explain to visitors—through images, text, and media—that your product or service is the one for them. To design a website that performs this function is the ultimate goal. Don’t just think about in terms of blocks of text, media, and images but how these elements will come together and what it’ll look and feel like to a customer visiting for the very first time.

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Topics: Design, Inspiration

8 foolproof ways to increase lead conversion rates

Posted on March 26, 2015

Websites are the single best lead generation tool there is, but you have to optimize their possibilities fully. In this post we discuss how you can easily transform your site so it becomes a guaranteed lead generator and can start converting interested visitors into real business prospects.

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Topics: Tips, Growth, Increase Conversions

10 free (yes, free!) resources for high quality stock images

Posted on March 20, 2015

Did you know that “90% of information transmitted to the brain is visual?” And that “visuals are processed 60,000X faster in the brain than text?”

With these stats, it’s easy to see why good images on your website are a definite advantage (think improved landing pages and increased conversion rates) and that you should be paying closer attention to how they look.

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Topics: Growth, Conversions, Design

8 new Freeway templates [that will blow your mind…]

Posted on March 19, 2015

Ok, so the BuzzFeed-esque headline may be in jest, but the templates released on our Marketplace last year have been a huge success. So much so, the main feedback we received was that you want more. Well, here you go:

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Topics: Announcements, Freeway, Templates