Websites are the single best lead generation tool there is, but you have to optimize their possibilities fully. In this post we discuss how you can easily transform your site so it becomes a guaranteed lead generator and can start converting interested visitors into real business prospects.
Did you know that “90% of information transmitted to the brain is visual?” And that “visuals are processed 60,000X faster in the brain than text?” — Wishpond.com: 10 reasons visual content will dominate in 2014.
With these stats, it’s easy to see why good images on your website are a definite advantage (think improved landing pages and increased conversion rates) and that you should be paying closer attention to how they look.
Ok, so the BuzzFeed-esque headline may be in jest, but the templates released on our Marketplace last year have been a huge success. So much so, the main feedback we received was that you want more. Well, here you go:
Increasing traffic to your website is never easy and sometimes it pays to get a little external help through online advertising. By this we don’t mean those super-annoying, hyper-animated banner ads – think more contextual; links that appear within search results or an advert on a social network.
Search Engine Optimization (SEO) — it’s a topic that business owners often neglect, but building it into your web strategy is incredibly important.
If your website is the destination, SEO is the map that visitors use to get there. Google and other search engines look for certain clues to build their results pages. If you haven’t given them enough clues (Google currently uses over 200 to determine your ranking), then you can’t expect them to locate and map a path for visitors to follow.
You’ve probably already taken the first steps when it comes to social media — made a profile on Twitter, got yourself a LinkedIn page, or got something happening on Facebook. We set these up with good intentions but it’s so easy for them to quickly go stale. Make sure your strategy is all killer and no filler with these five simple rules:
When you make a website, with all its great new content and flawless design *wink* there will inevitably be a flurry of interest from sharing and announcements on social media.
When creating a website or re-vamping what you already have, it’s always good to think about how you’re going to get your new shiny design and great content seen by others.
After working all hours in the past few months to put the final touches on Freeway 7, we’re proud to say that it’s finally here – and boy is it a good one!
Here’s a nice freebie for all you Freeway Pro users!
I’ve setup some fantastic-looking social media icon rollovers in Freeway (6) ready to use on your own websites.
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