5 questions to ask when qualifying potential web design clients

Posted on October 6, 2015

Before you answer any new design brief, there’s a few questions you should put to your client to ensure you’re focusing on exactly what they need. Can you really deliver a site they’ll be happy to sign off? Here are the top five questions that you absolutely must ask before you agree to take on the job.

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Topics: Growth

Freeway 7.1.1 available now

Posted on August 7, 2015

We've just released a small but important update to Freeway 7.

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Topics: Announcements, Freeway

Guide to attracting more web design leads (for the entrepreneurially challenged)

Posted on July 31, 2015

Trying to get a web business off the ground is never easy. If you’re new to being an entrepreneur, you might be in a hurry to get your business up and running. But if it isn’t poised and ready for lead attraction and generation, you won’t get the results that you were expecting.

Here’s our quick guide to positioning your new business to attract the clients you’re looking for.

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Topics: Growth

Freeway 7.1 is available now!

Posted on July 10, 2015

We’ve just released a significant update to Freeway and it’s better than ever. Focus on creating gorgeous user-friendly sites with even greater precision and control and eight free responsive templates.

As always, the update is free for existing Freeway 7 customers, and just $75 (£60 inc VAT) for upgraders from any previous version of Freeway.

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Topics: Announcements, Freeway

6 steps to building an awesome email list with MailChimp and Freeway

Posted on June 4, 2015

MailChimp is one of the most popular email sending service providers. Worldwide it has over 7 million subscribers, so it’s probably going to be one of the first on your list (if you’re not already using it) when it comes to email marketing. 

As with any email service though, your priority must be building up a killer list of contacts who love receiving your content and take action as a result. Here’s our foolproof 6 step plan to uploading, growing and maintaining your list so you can achieve some great results.

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Topics: Marketing, Growth

FreewayTalk Scheduled Maintenance

Posted on May 29, 2015

FreewayTalk will be down for scheduled maintenance on June 8 and 9. When it returns it will have the new address https://freewaytalk.softpress.com.

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Topics: News

5 ultimate reasons to start blogging

Posted on May 21, 2015

A lot of businesses see blogging as something that they’ll ‘get around to’, but never have the time to actually do it. This is mainly because they see it as having little value to their growth strategy. But here’s why you should blog: It drives traffic to your site.

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Topics: SEO, Marketing, Increase Conversions

A beginner’s guide to successful lead nurturing email campaigns

Posted on May 7, 2015

guideYou’ve probably heard at some point that email marketing is dead. It’s usually prominent people on social networks or their followers that say it. Their arguments are usually that email is just seen as junk and that people are more engaged on social media so we should move everything over to that. They’re wrong. Email is far from dead. It's alive and kicking.

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Topics: Marketing, Growth, Increase Conversions

5 ways to instantly increase conversion rates

Posted on April 30, 2015

Once you’ve got visitors to your site, the next step is getting them to perform some kind of action, whether that’s signing up, downloading something, or telling their friends about you. Think of your visitors as lost sheep who need guidance to get to where they’re going. Your content acts as a sheepdog, corralling them into conversion. Here is our definitive guide on what you need to focus on to get them moving in the right direction. 

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Topics: Increase Conversions

Creating the best headlines: The 12 most valuable tips (that you will ever read)

Posted on April 23, 2015

The very first thing your site visitors see needs to amaze or intrigue them. They make snap judgements based on your homepage and landing pages, so if you have an uninviting lead in they won’t stick around to read the rest. 

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Topics: SEO, Tips, Increase Conversions